王老吉X臭寶螺螄粉,從產品到內容的多維度聯合破圈
3年前
近日,國民涼茶品牌王老吉與新銳螺螄粉品牌臭寶聯名,推出“吉裝箱”聯名禮盒。禮盒內含王老吉聯名定製罐涼茶與臭寶爆爆濃湯柳州螺螄粉,取意“吉裝箱,裝吉祥”,禮盒大膽采用了仿集裝箱的炫酷外形,配色上提取經典的紅黃搭配,帶來“好運吉祥”的寓意。
wanglaojiyuchoubaoluosifencicihezuo,zaichanpinduantuichulianminglihe,zaineirongduanfaqijiyunianqingrenqingxudongchadewanjianjishizhengji,xianshangyinqiguangfantaolun,shuangfangjianghuodongyanshenzhixianxiaqudao,dachengchanpin、內容與渠道多方的聯動出圈。
據悉,臭寶螺螄粉是行業首個提出以“爆有料”dechanpinhexinmaidianmanzuxiaofeizhexuqiudepinpai,qichoubaobaoyouliaoliuzhouluosifendouyinyishangxianjishouqing。shuangfangcicihezuo,jingzhundingweixiaofeirenqun,dazaoxinxiaofeichangjing,wanchengduoweidudeshendulianming。原文鏈接