雀巢加碼藍瓶咖啡押注高端市場,推出速溶濃縮填補產品空白
3年前
quechaoyijiangkafeizuoweiyigezhuyaodezengchangzhizhu,bingyizhizaijijixingdong,yishixianzheyichengnuo。jiuzaishangzhou,quechaogongsicongxingbakeshouzhongshougoulexiyatuzuijiakafei(Seattle 's Best Coffee)品牌,收購金額不詳,增加了該公司在主流咖啡產品中的曝光率。
但dan以yi特te色se咖ka啡fei豆dou和he零ling售shou商shang店dian著zhu稱cheng的de藍lan瓶ping咖ka啡fei,無wu疑yi更geng適shi合he高gao端duan咖ka啡fei領ling域yu。作zuo為wei雀que巢chao子zi公gong司si的de藍lan瓶ping咖ka啡fei,目mu前qian正zheng在zai推tui出chu一yi款kuan速su溶rong濃nong縮suo咖ka啡fei,消xiao費fei者zhe可ke以yi在zai家jia裏li自zi製zhi優you質zhi飲yin料liao,而er不bu需xu要yao昂ang貴gui的de機ji器qi或huo釀niang造zao專zhuan業ye知zhi識shi。據ju悉xi這zhe款kuan最zui新xin的de速su溶rong咖ka啡fei可ke以yi用yong來lai製zhi作zuo意yi式shi濃nong縮suo咖ka啡fei,填tian補bu了le這zhe一yi空kong白bai,它ta讓rang該gai品pin牌pai可ke以yi在zai更geng便bian攜xie的de空kong間jian中zhong發fa揮hui作zuo用yong,這zhe種zhong空kong間jian越yue來lai越yue受shou重zhong視shi便bian利li性xing的de忙mang碌lu消xiao費fei者zhe的de歡huan迎ying。
藍瓶咖啡全球品控與研發資深總監本傑明·布魯爾(Benjamin Brewer)表示:“之(zhi)前(qian)我(wo)們(men)認(ren)為(wei)按(an)照(zhao)藍(lan)瓶(ping)標(biao)準(zhun),速(su)溶(rong)咖(ka)啡(fei)是(shi)不(bu)可(ke)能(neng)實(shi)現(xian)的(de),但(dan)我(wo)們(men)對(dui)可(ke)溶(rong)性(xing)速(su)溶(rong)咖(ka)啡(fei)的(de)初(chu)步(bu)試(shi)驗(yan)證(zheng)明(ming),如(ru)果(guo)處(chu)理(li)得(de)當(dang),速(su)溶(rong)咖(ka)啡(fei)可(ke)能(neng)會(hui)讓(rang)我(wo)們(men)的(de)客(ke)人(ren)感(gan)到(dao)感(gan)動(dong)和(he)鼓(gu)舞(wu)。對(dui)我(wo)們(men)來(lai)說(shuo),從(cong)頭(tou)到(dao)尾(wei)掌(zhang)控(kong)整(zheng)個(ge)過(guo)程(cheng)很(hen)重(zhong)要(yao),這(zhe)樣(yang)我(wo)們(men)才(cai)能(neng)確(que)保(bao)每(mei)一(yi)步(bu)都(dou)遵(zun)守(shou)我(wo)們(men)的(de)高(gao)質(zhi)量(liang)標(biao)準(zhun)。”原文鏈接
