2024年9月2日(ri),第(di)七(qi)屆(jie)莫(mo)斯(si)利(li)安(an)保(bao)加(jia)利(li)亞(ya)國(guo)際(ji)酸(suan)奶(nai)文(wen)化(hua)節(jie)圓(yuan)滿(man)落(luo)下(xia)帷(wei)幕(mu)。今(jin)年(nian)國(guo)際(ji)酸(suan)奶(nai)文(wen)化(hua)節(jie)恰(qia)逢(feng)中(zhong)秋(qiu)佳(jia)節(jie)之(zhi)際(ji),光(guang)明(ming)莫(mo)斯(si)利(li)安(an)聯(lian)合(he)上(shang)海(hai)博(bo)物(wu)館(guan),以(yi)其(qi)館(guan)藏(zang)緙(ke)絲(si)《靈仙祝壽圖》為靈感,推出了一係列聯名限定產品和周邊,寓意健康團圓長長久久。緙絲麵料質地輕薄柔軟,素來享有“一寸緙絲一寸金”的盛名。光明莫斯利安借此傳統工藝,向保加利亞傳達了“禮輕情意重”的中國哲學,禮物雖“輕”,但卻象征著雙方以酸奶係起兩地長久的情誼。

本屆國際酸奶文化節以“禮輕情意重,酸奶慶團圓”為(wei)主(zhu)題(ti),巧(qiao)妙(miao)地(di)融(rong)合(he)了(le)中(zhong)國(guo)傳(chuan)統(tong)的(de)緙(ke)絲(si)藝(yi)術(shu)與(yu)保(bao)加(jia)利(li)亞(ya)的(de)酸(suan)奶(nai)文(wen)化(hua)。在(zai)中(zhong)秋(qiu)團(tuan)圓(yuan)之(zhi)際(ji),以(yi)酸(suan)奶(nai)和(he)緙(ke)絲(si)為(wei)媒(mei),架(jia)起(qi)中(zhong)保(bao)兩(liang)國(guo)文(wen)化(hua)交(jiao)流(liu)的(de)橋(qiao)梁(liang),傳(chuan)遞(di)跨(kua)越(yue)國(guo)界(jie)的(de)溫(wen)馨(xin)祝(zhu)福(fu)和(he)美(mei)好(hao)願(yuan)景(jing)。保(bao)加(jia)利(li)亞(ya)共(gong)和(he)國(guo)旅(lv)遊(you)部(bu)副(fu)部(bu)長(chang)Mr. Pavlin Petrov、中國駐保加利亞大使戴慶利、斯莫梁市地區長官Mr. Zachari Sirakov、斯莫梁州副州長Mr. Krasimir Daskalov等嘉賓出席了本次活動,共同見證了這一文化盛事。

01
緙絲舞動酸奶鄉
一場跨越時空的文化對話
benjiesuannaiwenhuajiedeliangdianzhiyi,bianshizhongguokesijiyidejingcaichengxian,taweibencihuodongzhurulebiejuyigedezhonghuawenhuayunwei。kesituanduibuyuanqianlicongzhongguodailailechuantongkesizhiji,bingzaihuodongxianchangxiangxijiangjielekesizhizaodeguocheng,ranglaibinmenjinjuliganshouzheyigulaojiyidejingsuihechuantonggongyideshenhoudiyun。zaibeishouzhumudediqijiequanguosuannaihuanghouxuanjudewutaishang,cansaidejialimenshenzhezhongshigailiangqipao,shouchijingmeikesituanshan,bulvqingying,jiangchuantongyuxiandaiwanmeironghe,jinxianzhonghuawenhuazhimei。

光guang明ming乳ru業ye為wei本ben次ci國guo際ji酸suan奶nai文wen化hua節jie特te別bie定ding製zhi的de主zhu題ti緙ke絲si團tuan扇shan,贈zeng予yu莫mo斯si利li安an當dang地di博bo物wu館guan作zuo為wei紀ji念nian收shou藏zang,象xiang征zheng中zhong保bao兩liang國guo文wen化hua的de交jiao融rong與yu傳chuan承cheng。此ci外wai,由you緙ke絲si團tuan隊dui帶dai來lai的de精jing美mei緙ke絲si織zhi品pin,也ye一yi同tong在zai莫mo斯si利li安an博bo物wu館guan中zhong展zhan出chu,為wei當dang地di人ren民min提ti供gong了le一yi次ci近jin距ju離li欣xin賞shang和he體ti驗yan中zhong國guo千qian年nian文wen化hua記ji憶yi的de機ji會hui。通tong過guo定ding製zhi緙ke絲si團tuan扇shan禮li物wu和he展zhan覽lan,光guang明ming乳ru業ye希xi望wang讓rang莫mo斯si利li安an村cun的de每mei一yi位wei居ju民min和he遠yuan道dao而er來lai的de賓bin客ke都dou能neng感gan受shou到dao來lai自zi東dong方fang的de溫wen暖nuan與yu祝zhu福fu。
莫斯利安村村民表示:“每(mei)一(yi)屆(jie)的(de)酸(suan)奶(nai)節(jie)都(dou)讓(rang)我(wo)對(dui)中(zhong)國(guo)文(wen)化(hua)產(chan)生(sheng)了(le)愈(yu)發(fa)濃(nong)厚(hou)的(de)興(xing)趣(qu)。今(jin)年(nian)展(zhan)出(chu)的(de)精(jing)美(mei)緙(ke)絲(si)作(zuo)品(pin)讓(rang)我(wo)深(shen)深(shen)沉(chen)醉(zui)於(yu)中(zhong)華(hua)文(wen)化(hua)的(de)魅(mei)力(li)之(zhi)中(zhong)。我(wo)由(you)衷(zhong)地(di)感(gan)謝(xie)酸(suan)奶(nai)節(jie)為(wei)我(wo)們(men)帶(dai)來(lai)了(le)如(ru)此(ci)精(jing)彩(cai)絕(jue)倫(lun)的(de)中(zhong)國(guo)文(wen)化(hua)展(zhan)示(shi)。”
02
匠心不滅
共繪傳承畫卷
莫(mo)斯(si)利(li)安(an)悠(you)久(jiu)的(de)自(zi)釀(niang)酸(suan)奶(nai)飲(yin)用(yong)傳(chuan)統(tong),其(qi)獨(du)特(te)的(de)發(fa)酵(jiao)工(gong)藝(yi)和(he)優(you)質(zhi)的(de)菌(jun)種(zhong),代(dai)表(biao)了(le)莫(mo)斯(si)利(li)安(an)村(cun)民(min)對(dui)健(jian)康(kang)與(yu)長(chang)壽(shou)的(de)追(zhui)求(qiu)。而(er)中(zhong)國(guo)緙(ke)絲(si),作(zuo)為(wei)國(guo)家(jia)級(ji)非(fei)物(wu)質(zhi)文(wen)化(hua)遺(yi)產(chan),其(qi)“通經回緯”的de精jing湛zhan技ji藝yi,不bu僅jin展zhan現xian了le中zhong華hua民min族zu對dui美mei的de極ji致zhi追zhui求qiu,更geng蘊yun含han了le世shi代dai匠jiang人ren的de傳chuan承cheng與yu堅jian守shou。在zai本ben屆jie國guo際ji酸suan奶nai文wen化hua節jie上shang,莫mo斯si利li安an酸suan奶nai與yu中zhong國guo緙ke絲si技ji藝yi找zhao到dao了le共gong鳴ming——兩者皆承載著悠久的曆史與深厚的文化底蘊。
danglaibinmenpinchangzhechunzhengsuannaidemeiwei,tamendemuguangbeiyanqianjingmeidekesizuopinsuoxiyin,meiyigensixiandouqiaomiaodibianzhizheduichangshouyutuanyuandemeihaozhuyuan。zhexiekesizuopinyiqidutedeyishumeili,yusuannaidechunxiangyitongquanshileliangguorenminduijiankangyuchangshoudegongtongzhuiqiu。zhongqiujiajieqianxi,mosiliansuannaiyuzhongguokesidexiehou,weituanyuandefenweizengtianleyicengtebiedeyuyi。
03
長久合作
共譜新篇
guangmingruyeshiliunianqianshoucitashangbaojialiyamosiliandetudi,jiangdangdijunzhongyinruzhongguobingkaichuangleshougechangwensuannaipinpaiguangmingmosilian。zicizhihou,guangmingmosiliantongguobuduanjishuchuangxinhechanpinshengji,weigengduozhongguoxiaofeizhedailaijiankangmeiweidesuannai。jinnian,guangmingmosiliandapodazhongduichangwensuannaideguyourenzhi,tuichulequanxinxiliechanpinqingsuannai,pingqidianfuxingdexiniqingbokouganyijijian25%蔗糖、每瓶含3.2g膳食纖維的健康屬性深受消費者歡迎。在營銷層麵,光明莫斯利安不斷挖掘IP合作可能性,在今年中秋節遇上酸奶節之時,攜手上海博物館,挖掘其館藏緙絲《靈仙祝壽圖》,推出雙節“輕”禮,賦能產品。

多duo年nian來lai,光guang明ming乳ru業ye不bu僅jin為wei中zhong國guo消xiao費fei者zhe帶dai來lai了le醇chun正zheng的de莫mo斯si利li安an酸suan奶nai和he品pin質zhi生sheng活huo理li念nian,同tong時shi在zai光guang明ming乳ru業ye的de不bu懈xie努nu力li下xia,保bao加jia利li亞ya的de酸suan奶nai文wen化hua在zai中zhong國guo煥huan發fa了le新xin的de生sheng機ji。展zhan望wang未wei來lai,光guang明ming乳ru業ye將jiang繼ji續xu堅jian持chi創chuang新xin驅qu動dong的de發fa展zhan戰zhan略lve,與yu保bao加jia利li亞ya攜xie手shou並bing進jin,深shen化hua兩liang國guo間jian的de友you好hao合he作zuo,共gong同tong開kai啟qi中zhong保bao文wen化hua交jiao流liu的de新xin篇pian章zhang,為wei兩liang國guo人ren民min帶dai來lai更geng多duo的de健jian康kang。


評論