
作者:superfood
來源:superfood
如何讓飲食結構更加健康?風靡全球的超級食物到底是指什麼?這在當下已經成為了90後和Z世代養生愛好群體的熱門話題,大家會在小紅書及Instagram上分享著使用超級食物製成的隔夜燕麥和超級碗。“青年養生”已經從一個獵奇性網絡標簽轉變成了真實的市場需求,並且這個群體在不斷擴大著。
按照社交媒體的常見科普即;超級食物源自1980年(nian)美(mei)國(guo)醫(yi)生(sheng)提(ti)出(chu)的(de)食(shi)物(wu)療(liao)法(fa)概(gai)念(nian),超(chao)級(ji)食(shi)物(wu)富(fu)含(han)高(gao)密(mi)度(du)營(ying)養(yang),一(yi)種(zhong)食(shi)物(wu)就(jiu)可(ke)以(yi)滿(man)足(zu)人(ren)身(shen)體(ti)的(de)基(ji)本(ben)營(ying)養(yang)需(xu)求(qiu),一(yi)些(xie)超(chao)級(ji)食(shi)物(wu)中(zhong)還(hai)含(han)有(you)人(ren)體(ti)內(nei)無(wu)法(fa)生(sheng)成(cheng)的(de)適(shi)量(liang)必(bi)需(xu)營(ying)養(yang)素(su),如(ru)Omega-3脂肪酸,可以做到預防和改善某些慢性疾病的作用。
市場的新興需求會加速相關聯的品牌崛起,商業賽道會呈現出激烈的競爭氛圍,就連主打醬料調味的VEpiaopiao都開始將目標鎖定在了超級食物上,奇亞籽 牛油果 紫薯 limaizhexiechaojishiwurujinyijingzaizhongguogedayixianchengshideshangchaozhongsuichukejian,danhaiyouyibufenchaojishiwuburongyimaidaoqiechucunkunnan,liruzhishengchangzaiyamaxunsenlindebaximeiguo,jingguocaizhaihoude24小時之內就會迅速腐爛。所以目前的超級食物往往被製成粉末的狀態用於出售。
中國本土超級食物品牌Soileta的品牌名稱取自英文的「土壤Soil」和拉丁文的「愉悅Leta」,意為愉悅的土壤。而品牌誕生的契機在於尋找傳統農業種植方式與現代科學生產方法之間的平衡。“自成立以來,我們一直在世界各地尋找高密度營養食物,分享健康飲食文化,倡導自然愉悅的Leta生活方式。” Soileta品牌的負責人宮先生回答道。

低(di)能(neng)量(liang)密(mi)度(du)和(he)高(gao)營(ying)養(yang)密(mi)度(du)的(de)食(shi)物(wu)很(hen)適(shi)合(he)現(xian)代(dai)社(she)會(hui)中(zhong)的(de)輕(qing)體(ti)力(li)人(ren)群(qun)和(he)健(jian)身(shen)人(ren)群(qun),從(cong)這(zhe)兩(liang)點(dian)上(shang)來(lai)看(kan)超(chao)級(ji)食(shi)物(wu)有(you)著(zhe)無(wu)與(yu)倫(lun)比(bi)的(de)天(tian)然(ran)優(you)勢(shi),並(bing)且(qie)對(dui)於(yu)工(gong)作(zuo)繁(fan)忙(mang)的(de)上(shang)班(ban)族(zu)來(lai)說(shuo)食(shi)用(yong)超(chao)級(ji)食(shi)物(wu)也(ye)會(hui)獲(huo)得(de)足(zu)夠(gou)的(de)營(ying)養(yang)攝(she)取(qu),但(dan)超(chao)級(ji)食(shi)物(wu)果(guo)真(zhen)有(you)如(ru)此(ci)“超級”嗎?
meigerendeshenglijiegoujixinlisuzhidoucunzaizheyidingdechayihua,renyurenzhijiandeshengwuxitongshujuhuicunzaizhexiangsizhi,danbutaikenenghuichanshengyimoyiyangdexiangtongzhi,bingqiezaiquanweidelinchuangxinlixuezhuanjiayegeibuchuyigequanshehuifanweidoutongyongdexinlijiankanggongshi。
人體由眾多生物係統構成,根據現代醫學和生命科學的共通觀點:飲yin食shi的de攝she入ru會hui跟gen人ren體ti內nei所suo有you的de循xun環huan係xi統tong產chan生sheng關guan聯lian,哪na怕pa是shi先xian天tian性xing疾ji病bing這zhe種zhong不bu可ke抗kang拒ju因yin素su也ye會hui因yin為wei飲yin食shi上shang的de調tiao節jie而er得de到dao改gai善shan。血xue液ye循xun環huan係xi統tong、淋巴循環係統、zuzhiyexunhuanxitongshirentidesandaxunhuanxitong,yigejiankangshentidejichuwangwangqujueyulianghaodeneixunhuanxitongyunxingzhuangtai,eryuyingyangsheruyouzuidazhijieguanlianxingdezeshixiaohuaxitong。
不良作息時間和飲食習慣及營養缺失都會導致消化係統的損傷。消化係統將食物中大分子的有機物質分解成小分子物質、吸收進入血液、將食物的未消化部分排出體外,消化道和消化腺共同組成了消化係統,保證人體新陳代謝的常規運行。
不要去過度“神話”超(chao)級(ji)食(shi)物(wu),因(yin)為(wei)超(chao)級(ji)食(shi)物(wu)終(zhong)歸(gui)也(ye)是(shi)一(yi)種(zhong)食(shi)物(wu)。單(dan)純(chun)靠(kao)食(shi)物(wu)中(zhong)攝(she)取(qu)的(de)營(ying)養(yang)並(bing)不(bu)足(zu)以(yi)獲(huo)得(de)一(yi)個(ge)健(jian)康(kang)的(de)身(shen)體(ti),生(sheng)活(huo)作(zuo)息(xi)的(de)規(gui)律(lv)性(xing)及(ji)心(xin)理(li)健(jian)康(kang)也(ye)同(tong)樣(yang)重(zhong)要(yao)。

muqianshichangshangdabufendechaojishiwupinpaidaduohuicaiyongguojianggaowenpenganchengfendegongyehualiangchanfangshi,suirannenggoujiaqiangxiaolvhejiangdichengben,dantongyangyehuizaochengtianranyingyangchengfendeliushi,daduoshuxiaofeizhebuhuishenjiudaozhegehuanjie,dangranzheyeshiyigejingjifeisufazhanhuanjingzhongsuochanshengdebiranxianxiang。
Soileta的產品經理Jackie表示:從日常飲食中尋找實際的營養需求,再讓營養更接近原始狀態,這是我們的產品研發邏輯,而從植物到植物粉的過程,Soileta的de原yuan則ze是shi不bu做zuo多duo餘yu添tian加jia,也ye不bu會hui過guo度du加jia工gong。采cai用yong凍dong幹gan物wu理li研yan磨mo技ji術shu,將jiang整zheng粒li果guo實shi進jin行xing研yan磨mo,耗hao費fei的de成cheng本ben相xiang對dui高gao昂ang,卻que可ke以yi讓rang超chao級ji食shi物wu中zhong的de花hua青qing素su以yi最zui大da程cheng度du保bao存cun下xia來lai。“
產chan品pin所suo包bao含han的de原yuan料liao隻zhi要yao能neng符fu合he消xiao費fei者zhe對dui關guan鍵jian詞ci的de搜sou索suo目mu的de即ji可ke,而er在zai產chan品pin標biao準zhun上shang,但dan凡fan能neng達da到dao一yi個ge大da眾zhong認ren可ke的de營ying養yang成cheng分fen數shu值zhi便bian可ke以yi稱cheng之zhi為wei“好產品”,這(zhe)僅(jin)僅(jin)是(shi)中(zhong)國(guo)健(jian)康(kang)食(shi)品(pin)行(xing)業(ye)的(de)冰(bing)山(shan)一(yi)角(jiao),關(guan)鍵(jian)詞(ci)經(jing)濟(ji)形(xing)成(cheng)的(de)背(bei)後(hou)有(you)著(zhe)諸(zhu)多(duo)原(yuan)因(yin),消(xiao)費(fei)者(zhe)自(zi)身(shen)心(xin)智(zhi)的(de)成(cheng)熟(shu)或(huo)許(xu)有(you)一(yi)天(tian)會(hui)影(ying)響(xiang)到(dao)中(zhong)國(guo)健(jian)康(kang)食(shi)品(pin)行(xing)業(ye)對(dui)於(yu)產(chan)品(pin)生(sheng)產(chan)加(jia)工(gong)方(fang)式(shi)的(de)重(zhong)視(shi)程(cheng)度(du)。

chaojishiwusuochanshengdeqijijiyushiwuliaofagainian,erzheyiqiesuoyituodezeshixifangzhiwuyaolixuedegenbenluoji,qishizhongguonaizhizhenggehanziwenhuaquanzhuguoduizhegegainiandoubuhuitebiemosheng,heliyinshihejunhengyinshishenshendecunzaiyuwomendewenhuajiyinzhong,congweiliwomenyuanqu。
東方本草學中有著古老的「醫食同源」概gai念nian,很hen多duo現xian代dai醫yi學xue觀guan點dian會hui將jiang其qi歸gui類lei為wei前qian人ren的de營ying養yang學xue認ren知zhi,但dan營ying養yang學xue也ye屬shu於yu生sheng命ming科ke學xue中zhong的de一yi個ge分fen支zhi,如ru果guo用yong生sheng命ming科ke學xue進jin行xing解jie釋shi的de話hua,可ke以yi理li解jie為wei通tong過guo飲yin食shi來lai合he理li調tiao節jie身shen體ti內nei的de生sheng物wu係xi統tong,這zhe是shi耕geng種zhong文wen明ming的de偉wei大da印yin記ji,代dai表biao著zhe文wen化hua的de積ji累lei與yu傳chuan承cheng。
西方植物藥理學中有著「分解至再構成」detansuofaxianjingshen,jiegouyijianshiwudebenzhiyongyuandoushilingrenzhemidelvcheng,weizhijiushixunqiudaandezuihaodongli,zheshihanghaiwenmingdehongdayuanjing,daibiaozhezhishideyunyongheshijian。
Soileta品牌的文化體驗員高棟先生表示:“大da航hang海hai時shi代dai的de開kai啟qi讓rang人ren們men發fa現xian了le世shi界jie的de麵mian貌mao,互hu聯lian網wang時shi代dai的de到dao來lai讓rang人ren與yu人ren之zhi間jian產chan生sheng了le更geng近jin的de聯lian係xi,知zhi識shi的de普pu及ji從cong來lai都dou不bu會hui受shou到dao國guo界jie與yu疆jiang土tu的de限xian製zhi,健jian康kang食shi物wu也ye是shi如ru此ci,不bu同tong文wen明ming之zhi間jian的de文wen化hua理li解jie與yu交jiao會hui共gong融rong同tong樣yang也ye會hui形xing成cheng全quan新xin的de世shi界jie觀guan構gou架jia體ti係xi”。

zaozairenleiwenmingshehuidanshengzhiqian,turanghezhiwujiucunzaiyudibiaozhishang。renleiyishidaolezhiwudeshengchangzuoxiguilvhou,zhujianzhangwolezhiwudezhongzhijishu,weilaidezhongzishenmaizaiguoqu,turangshizhiwushengchangdezhongyaozaiti,zheshizirangeiyurenleidekuizeng。
目(mu)前(qian)無(wu)土(tu)栽(zai)培(pei)栽(zai)培(pei)在(zai)全(quan)世(shi)界(jie)範(fan)圍(wei)內(nei)進(jin)行(xing)著(zhe)推(tui)廣(guang)和(he)應(ying)用(yong),可(ke)我(wo)們(men)需(xu)要(yao)知(zhi)道(dao)無(wu)土(tu)栽(zai)培(pei)的(de)核(he)心(xin)技(ji)術(shu)在(zai)於(yu)使(shi)用(yong)人(ren)工(gong)合(he)成(cheng)的(de)營(ying)養(yang)液(ye)來(lai)替(ti)代(dai)土(tu)壤(rang)中(zhong)的(de)礦(kuang)物(wu)營(ying)養(yang)元(yuan)素(su),現(xian)在(zai)還(hai)不(bu)能(neng)完(wan)全(quan)做(zuo)到(dao)取(qu)代(dai)土(tu)壤(rang)的(de)作(zuo)用(yong),本(ben)質(zhi)上(shang)更(geng)接(jie)近(jin)於(yu)工(gong)業(ye)量(liang)產(chan)化(hua)的(de)生(sheng)產(chan)概(gai)念(nian)。
gongyegemingdechanshengzaofulewomendeshenghuo,renleishehuiyijingtuolibukaigongyedeliliang,suizhegongyeyujishudejinbu,shangyeshijieyecuishengchuleguimohuajingji,jiuerjiuzhi,lirunzengchanghetianbushichangkongbaichengweileshangyeshehuidezhuxuanlv,shenzhidajiayoushihouhuijiaodezhejiushiweiyidexuanlv。
Soileta品牌的負責人宮先生再三強調:“依(yi)靠(kao)產(chan)品(pin)銷(xiao)售(shou)所(suo)獲(huo)取(qu)的(de)利(li)潤(run)僅(jin)僅(jin)是(shi)一(yi)個(ge)商(shang)業(ye)結(jie)果(guo),不(bu)等(deng)同(tong)於(yu)偉(wei)大(da)的(de)商(shang)業(ye)目(mu)標(biao)。如(ru)果(guo)一(yi)件(jian)產(chan)品(pin)不(bu)能(neng)傳(chuan)遞(di)對(dui)買(mai)賣(mai)雙(shuang)方(fang)及(ji)社(she)會(hui)這(zhe)三(san)方(fang)共(gong)同(tong)有(you)利(li)的(de)價(jia)值(zhi)體(ti)現(xian),那(na)會(hui)很(hen)難(nan)應(ying)對(dui)當(dang)前(qian)瞬(shun)息(xi)萬(wan)變(bian)的(de)商(shang)業(ye)環(huan)境(jing)。參(can)與(yu)商(shang)業(ye)競(jing)爭(zheng)並(bing)從(cong)中(zhong)勝(sheng)出(chu)同(tong)樣(yang)也(ye)不(bu)是(shi)我(wo)們(men)的(de)願(yuan)景(jing),一(yi)切(qie)都(dou)從(cong)土(tu)壤(rang)出(chu)發(fa)是(shi)Soileta以環球視野為起點的價值觀,Soileta是一個超級食物品牌,但土壤才是我們永恒不變的文化。”


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